Journal of Place Management and Development: Volume 2 Issue 1

Moving Milan towards Expo 2015: designing culture into a city brand

Manuela De Carlo, Silvia Canali, Annette Pritchard, Nigel Morgan

To create a competitive edge in today's tourism marketplace, cities seek to differentiate themselves and create a positive image. Yet, there is little consensus about city…

Who's your target? The creative class as a target group for place branding

Sebastian Zenker

Today we have to face the challenge of competing in a globalized world for scarce goods, such as residents in general, and in particular for those with talents, the so‐called…

Santa Fe: a “global enclave” in Mexico city

Margarita Pérez Negrete

In response to increased interurban competition in contemporary globalization, cities are employing marketing strategies to differentiate and identify themselves from each other…

Ambassador networks and place branding

Marcus Andersson, Per Ekman

The use of brand ambassadors is a quite recent phenomenon, even in the business world. This paper aims to explore the employment of ambassador networks as a place marketing and…

Can association methods reveal the effects of internal branding on tourism destination stakeholders?

Olivia Wagner, Mike Peters

The purpose of this study is to employ the collage technique, an unstructured qualitative association instrument, with respect to place branding initiatives and to uncover…

Investor‐based place brand equity: a theoretical framework

Björn P. Jacobsen

Many post‐industrial cities are characterised by the effects of globalisation, de‐regulation, regionalisation and technological developments. The application of supply‐side…

Marketing cities: place branding in perspective, 4-6 December 2008, Berlin City Hall

David Bennison

From place marketing to place branding – and back: a need for re-evaluation

Ares Kalandides, Mihalis Kavaratzis