Table of contents
Five rivers and where they meet (cross‐disciplinary reflections on development, policy and place)
Robyn EversoleThe purpose of this paper is to describe and make sense of the confluence of theoretical and practical preoccupations that contribute to the current interest in place management.
Local perceptions of the reimaging process: The case of the Sullivans Cove waterfront precinct
Dirk Reiser, Stuart CrispinThe purpose of this paper is to explore local perceptions of the process of place reimaging, and the forces that influence this process. As locals engage with a place more…
Marketing the downtown through geographically enhanced consumer segmentation
Emily Anderson, Chuck Chakrapani, Tony HernandezThe purpose of this paper is to identify, using a case study, whether consumers in a metropolitan area can be meaningfully segmented geographically such that it can understand the…
Retail regeneration in Southampton: seeking the bigger picture
Alan Hallsworth, John OrchardThe purpose of this paper is to present a critical evaluation of city centre regeneration via the creation of a major new shopping destination. The City of Southampton is chosen…
Light Night: an “enlightening” place marketing experience
Salim Jiwa, J. Andres Coca‐Stefaniak, Martin Blackwell, Toyubur RahmanThe Light Night initiative currently under development in the UK offers an innovative approach to revitalising town and city centres by involving residents and visitors through…
ISSN:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis