Table of contents
University students' needs and satisfaction with their host city
Andrea Insch, Benjamin SunThe purpose of this study was threefold: to identify which attributes of the host university city are important to students; to assess students' satisfaction with the key…
Festival spaces as third places
Clayton Jon Hawkins, Lee-Anne J. RyanGiven the rise in popularity of festivals globally, the purpose of this paper is to examine two case studies to identify whether festival spaces could be identified as third…
International positioning through online city branding: the case of Chengdu
Emma BjörnerThe aim of the present study is to add to the existing research on online city branding by studying how metropolitan cities are internationally positioned using the internet and…
Places going viral: Twitter usage patterns in destination marketing and place branding
Efe SevinThe purpose of this paper is to analyse how Twitter is utilized by five prominent American destination marketing projects (Illinois, San Francisco, Idaho, Texas, and Milwaukee) to…
Symbiosis: integrating tourism and Mediterranean landscapes
Thomas Doxiadis, Dionysia Liveri– The purpose of this paper demonstrate the strong branding correlation between tourism and the landscape, and show that good design can have a positive influence on both.
ISSN:
1753-8335Online date, start – end:
2008Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Nikolaos Ntounis