Table of contents - Special Issue: Customer value and various connotations
Guest Editors: Abhishek Mishra
Relationship orientation in banking and insurance services – a review of the evidence
Ankitha Shetty, Savitha BasriThis study aims to review the published empirical research on relationship orientation in banking and insurance services. The objective of the study is to understand whether a…
733
Vedantic applications of augmented reality for strategic social marketing campaigns in India
Amrita JoshiSocial outreach campaigns such as mainstream commercial marketing campaigns are drawn to digital communication practices for increased visibility, speed and recall. This paper…
620
Factors affecting consumers’ participation in consumption tax evasion
Himanshu Shekhar Srivastava, Gurbir Singh, Abhishek MishraThis study aims to investigate the extent to which consumers recognize participation in consumption tax evasion (CTE) as an ethical issue and the impact of moral recognition on…
975
New product selling challenges (key insights in the ICT sector)
Archana Sharma, Mahim SagarThe purpose of this study is to identify crucial and new product selling challenges in the Information and Communication Technology (ICT) sector for the companies operating in…
827
101
ISSN:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh