Table of contents
The relationship between risk aversion, brand trust, brand affect and loyalty: Evidence from the FMCG industry
Mukesh Kumar Mishra, Ankit Kesharwani, Dolly DasThe purpose of this paper is to explore the relationship among risk aversion, brand trust, brand affect, attitudinal loyalty and behavioral loyalty for low involvement day-to-day…
3362
Cross country co-movement in equity markets after the US financial crisis: India and major economic giants
Amanjot Singh, Manjit SinghThis paper aims to attempt to capture the co-movement of the Indian equity market with some of the major economic giants such as the USA, Europe, Japan and China after the…
318
Unraveling religious advertisements’ effectiveness in a multi-religious society
Rajeev Kumra, Madhavan Parthasarathy, Shafiullah AnisThe key research issue addressed in this paper is whether individuals perceive advertisements featuring themes from their own religion more positively, and advertisements…
727
An exploratory conceptualization of consumer design perception for digital devices
Abhishek MishraDespite the volume of work on the subject, product design and its conceptualization has remained relatively abstract. There is hardly any discussion about the holistic meaning of…
404
ISSN:
1755-4195Online date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr G Shainesh