Table of contents - Special Issue: Historical Perspectives on Non-western Markets and Consumer Cultures
Guest Editors: Jonathan Schroeder, Eminegul Karababa
Materialism, television and social media – analysis of the transformation of post-colonial Indian market
Karthik Selvanayagam, Varisha RehmanThis paper aims to, first, analyze the transformation of the Indian market by extending Sreekumar and Varman’s (2016) work on history of marketing in India into the post-colonial…
The Indian Patola: import and consumerism in early-modern Indonesia
Soniya Billore, Hans HägerdalThe present paper aims to focus on the Indian influence in the transfer of, the business of and consumer markets for Indian products, specifically, textiles from producers in the…
“The fact is, that Turks can’t live without coffee…” the introduction of Nescafé into Turkey (1952-1987)
Yavuz KöseThis paper aims to investigate the introduction of Nescafé, a brand of the Swiss multinational company Nestlé, into the Turkish market and examines the formative period…
A sociohistorical analysis of packaging design: a case study of the Turkish pasta brand Piyale
Nazife Karamullaoglu, Ozlem SandikciThis paper aims to understand how social, cultural and political economic dynamics inform packaging design. Specifically, it focuses on one of the oldest Turkish pasta brands…
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins