Journal of Historical Research in Marketing: Volume 12 Issue 2

Guest editorial

Mark Tadajewski, D.G. Brian Jones

William A. Shryer, scientific advertising, habits and motivation research

Mark Tadajewski

This paper examines a neglected stream of literature in marketing theory which engaged with the idea that there was more to consumer behavior than conscious and rational thought.

Victor Lebow: an unknown critical marketer

Raymond Benton, Jr

The purpose of this paper is to draw attention to Victor Lebow, an unknown contributor to critical marketing studies. The paper also contributes to the literature on marketing…

The Knack of Selling: scientific salesmanship, relational themes and military metaphors in early marketing thought

Mark Tadajewski, D.G. Brian Jones

The purpose of this paper is to provide an historical analysis of an important early contribution to the history of marketing thought literature – the six-book series titled The…

Constructing a partially formalized general theory of the marketing system: insights from the history of marketing thought

Eric H. Shaw

The purpose of this paper is to construct a general theory of the marketing system that addresses the fundamental question: why do marketing systems occur, survive and grow?