Journal of Historical Research in Marketing: Volume 14 Issue 2

Guest editorial: International sources for advertising and marketing history

Richard Hawkins, Leighann Neilson

Stelco, Sears Canada and CN Rail: archival sources of advertising and marketing history in the Library and Archives Canada collection

Dalton Campbell, Kelly Anne Griffin, Andrew Elliott

The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and…

The Pirate Archives, William Ready Division of Archives and research collections, McMaster University

Christopher Long, Bridget Whittle

The purpose of this paper is to discuss the history and contents of an archival resource that is of interest to scholars of historical marketing. The Pirate Group Inc. archive…

Sources for advertising and marketing history at the McCracken Research Library, Buffalo Bill Center of the West

Terrence H. Witkowski

This paper aims to describe written and visual data sources useful for researching the history of advertising and marketing that are held in the collections of the McCracken…

Historical inclusion and exclusion: New Zealand archives as primary resources for historical research

Ann-Marie Kennedy, Jayne Krisjanous, Sarah Welland

In response to the special issue call for papers on international sources for advertising and marketing history, this paper aims to provide information, this paper provides…

Exploring British advertising and marketing history through records of The National Archives of the UK

Katherine Margaret Howells

This paper aims to showcase the range of historical records held at The National Archives of the UK which are potentially highly useful to researchers in marketing and advertising…

European sources for advertising and marketing history

Jeannette Strickland

This paper aims to build on Fred Beard’s study of the world’s archives to identity historical advertising and marketing ephemera, published in this journal in 2018, by focussing…

Historical research with Chinese multilateral historical marketing sources

Tony Yan, Michael R. Hyman

The rich primary and secondary data sources for studying historical Chinese marketing theory and practice are discussed. This paper aims to briefly address possible challenges…

Accessing primary sources for marketing and advertising history research from family history websites

Leighann C. Neilson

The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history…

Digitised historic newspapers as a primary source for marketing historians

Richard A. Hawkins

This study aims to highlight the potential of digitised historic newspapers.