Table of contents
Advertising of a national importance the Swedish Advertisers’ Association and the institutionalization of Sweden's international advertising 1955–1972
Michael FunkeThe purpose of this paper is to analyze the Swedish Advertisers’ Association's role in the institutional development of Swedish international advertising during 1955–1972.
943
Advertising as discursive reflections of the political realm: Turkish-Cypriot advertisements between 1940-1974
Cagri Yalkin, Hayriye Kahveci, Kubra UygurThe purpose of this paper is to explore how conflict/war and its political economic and socio-cultural reflections influenced Turkish-Cypriot advertisements. It provides an…
121
A history of theories of decision-making and technologies for observation in the service of marketing
Joshua M. PenrodBrain and behavioral research is a hallmark of knowledge and understanding within modern society and has taken on greater importance in the commercial context; as this area…
340
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins