Table of contents - Special Issue: Marketing of Medical and Health-Related Products
Guest Editors: Jayne Krisjanous, Richard Hawkins
Catering to the experts: food marketing and health professionals in the early 20th century
Rachel GreenfieldThis paper aims to examine the marketing strategies designed by three innovative early 1900s food companies. It traces the coordination of these businesses’ research funding…
72
“Welcome to pure food city”: tracing discourses of health in the promotional publications of the Postum Cereal Company, 1920-1925
Lauren Alex O′HaganThis paper aims to investigate three promotional publications produced by the Postum Cereal Company – A Trip Through Postumville (1920), How I Make Postum (1924) and The Wonderful…
15819
Lost archives and found voices: reconstructing the marketing history of medical marijuana in Austria-Hungary
Jure StojanThe purpose of this paper is to reconstruct the marketing history of medical marijuana cigarettes in the past three decades of Austria-Hungary.
21
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins