Table of contents
Trade fairs and propaganda: 50 years of the automobile at the 1935 and 1936 Berlin auto shows
Julia Große-BörgerThe purpose of this paper is to show how the National Socialist regime participated in popular commercial events such as trade fairs to posture their propaganda. I demonstrate how…
Electric lamp renewal systems: a strategy to dominate lighting
Charles D. Wrege, Peter J. Gordon, Regina A. GreenwoodThe purpose of this paper is to describe the development of electric lamp renewal systems, an early, successful program to encourage the adoption of new technology, electric…
Misdirected effort: Thorstein Veblen’s critique of advertising
Sidney PlotkinThe purpose of this essay is to argue that, for Veblen, the contribution of advertising to mature business enterprise was crucial. Although Thorstein Veblen’s Theory of the…
The quest for a general theory of the marketing system
Eric ShawThe purpose of this paper is to evaluate whether there is significant agreement on what constitutes the essential elements for building a general theory of the marketing system…
The American Marketing Association: A handrail for marketers and marketing history
Franck CochoyThis paper aims to explore the sociological process behind the development of the American Marketing Association (AMA). It shows how the shift from isolated endeavors to an…
William Lazer: reflections on my American Marketing Association presidency
William Lazer– The purpose of this article is intended to record the author’s personal reflections on his term of office as President of the American Marketing Association (AMA).
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins