Journal of Historical Research in Marketing: Volume 9 Issue 4

Guest editorial

Mark Tadajewski, Andrew Pressey, D.G. Brian Jones

Origins of sports car marketing: early 20th Century British cycle-cars

D.G. Brian Jones, Alan J. Richardson

The aim of this study is to explore the attempts by early twentieth century cyclecar manufacturers in the UK and USA to segment the personal transportation market and to position…

“Don’t blame the shopkeeper!!”: Food, drink and confectionery advertising and British Government market controls during the Second World War

Mick Hayes

The purpose of this paper is to illustrate the impact of zoning and pooling on brands, something not covered in depth in the historical literature. Also, the paper is intended to…

“Is it essential that a steamship company’s poster must have a ship?”: The shortcomings of British shipping posters c.1840 to c.1970

David Clampin, Nicholas J. White

The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the period from c.1840 to c.1970 to establish the extent to which these…

Marketing strategy in Britain’s mainline railways, 1923-1938

Hiroki Shin

This paper aims to reassess the marketing strategy of Britain’s Big Four railway companies during the interwar period to locate railway marketing in the broader context of railway…

Modernity in British advertising: selling cocoa and chocolate in the 1930s

Michael French

The purpose of this paper is to analyse the evolution of “push” marketing in the confectionery industry in Britain during the 1930s. It examines the interplay between a…

The origins of marketing practice in Britain: from the ancient to the early twentieth century

Richard A. Hawkins

The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in…

The history of conspicuous consumption in the United Kingdom: 1945-2000

Georgios Patsiaouras

This study aims to provide a historical understanding of conspicuous consumption phenomena in the context of the UK, between 1945 and 2000. It considers how status-driven…

A quiet revolution: The evolution of the marketing syllabus at the Faculty of Commerce, University of Birmingham, Great Britain (1902-1969)

Andrew Pressey

The study aims examine the popular master narrative that marketing education in Britain first appeared in the 1960s and understand if its origins can in fact be traced to an…

The history of advertising trust archive

Alistair Moir, Eve Read, Sophie Towne

This paper aims to describe the archival holdings of the History of Advertising Trust Archives as a potential resource for marketing historians.