Journal of Hospitality and Tourism Technology: Volume 15 Issue 1

Dynamic recommendation algorithms for a COVID-19 restrictions scenario in the restaurant industry

Gleb Glukhov, Ivan Derevitskii, Oksana Severiukhina, Klavdiya Bochenina

Using the data set about the restaurants from different countries and their customer's feedback, the purpose of this paper is to address the following issues: in the restaurant…

The impact of virtual reality and biological sex on the promotion of tourist destinations: effects on destination image, place attachment, and behavioural intention

Miguel Melo, Guilherme Gonçalves, Filipa Jorge, Nieves Losada, Luís Barbosa, Mário Sérgio Teixeira, Maximino Bessa

This paper aims to generate knowledge of the impact of different virtual reality (VR) set-ups in tourism promotion regarding destination image, place attachment and behavioural…

Technological change in the context of robotic coffee shops: focusing on consumer innovativeness

Jinsoo Hwang, Kyu-Hyeon Joo, Heather Markham Kim, Kwang-Woo Lee

The purpose of this study examined the effect of the eight dimensions of consumer innovativeness on brand satisfaction. In addition, this study investigated how brand satisfaction…

Predicting hotel booking cancelation with machine learning techniques

Myongjee Yoo, Ashok K. Singh, Noah Loewy

The purpose of this study is to develop a model that accurately forecasts hotel room cancelations and further determines the key cancelation drivers.

The effect of virtual reality experience quality on destination visit intention and virtual reality travel intention

Sezer Yersüren, Çağıl Hale Özel

This study aims to investigate the effect of virtual reality experience quality on destination visit intention and virtual reality travel intention through the technology…

Understanding the impact of COVID-19 on consumer mobility and recovery from a distance perspective: a mobile phone data application

Woo-Hyuk Kim, Eunhye (Olivia) Park, Bongsug (Kevin) Chae

In this study, to investigate tourist mobility (i.e. hotel visits) during the COVID-19 pandemic, the authors developed three objectives with reference to protection motivation…

The new era of hotel marketing: integrating cutting-edge technologies with core marketing principles

Anil Bilgihan, Peter Ricci

This paper aims to explore the impact of emerging technologies, such as virtual reality, voice search, artificial intelligence, robotics and the Metaverse on hotel sales…

Blockchain adoption in the food and beverage industry from a behavioral reasoning perspective: moderating roles of supply chain partnerships

Ha-Won Jang, Hyo Sun Jung, Meehee Cho

Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B…

Enhancing digital service communication strategies

Seonjeong Ally Lee, Haemoon Oh

Based on stimulus-organism-response theory, this study aims to explore how digital service communication strategies affected customers’ e-service agent use intentions through…

Tips and trips: a structural model of guests’ intentions to stay and tip for AI-based services in hotels

Cristian Morosan, Aslihan Dursun-Cengizci

Given the rapid development in artificial intelligence (AI), the hotel industry is deploying AI-based systems. In line with this important development, this study aims to examine…