American Journal of Business: Volume 23 Issue 2

Testing Market Efficiency for Different Market Capitalization Funds

Hossein Varamini, Svetlana Kalash

The main purpose of this study is to use the Sharpe Ratio to test the efficient market hypothesis for different market capitalization and investment styles of mutual funds. The…

Synergistic Ideation Through Pairing Participants in Facilitated Group Support Systems Sessions

John D. Murphy, Deepak Khazanchi

Group Support Systems (GSS) have been used and studied in the support of facilitated ideation sessions for years. The norm for these sessions has been for participants to work…

Information Systems Service Quality: An Examination of User Expectations

Robert E. Miller, Nita G. Brooks, Thomas W. Jones, Lee Winick

This paper reports the results of a field study that examined the expectations of users as they relate to the quality of service offered by the information systems (IS) function…

Assessing Economic Literacy of Indian MBA Students

Rajindar K. Koshal, Ashok K. Gupta, Anita Goyal, Vimal Navin Choudhary

Acquiring economic literacy is not only important so that citizens may hold politicians accountable, ensuring a vibrant and effective democratic system, it is also necessary for…

Celebrity Endorsements: An Examination of Gender and Consumers’ Attitudes

Nathan Klaus, Ainsworth Anthony Bailey

The aim of the study was to assess the impact of the gender of the celebrity and the gender of the consumer who is exposed to an ad featuring a celebrity on consumer response to…