Journal of Research in Interactive Marketing: Volume 9 Issue 2

Is this mobile coupon worth my private information?: Consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

Hyunjoo Im, Young Ha

This study aims to investigate determinants of permission-granting intention of consumers based on transaction utility theory. The study also was designed to investigate the role…

Typologies and touchpoints: designing multi-channel digital strategies

Karla Straker, Cara Wrigley, Michael Rosemann

This study aims to gain a clearer understanding of digital channel design. The emergence of new technologies has revolutionised the way companies interact and engage with…

The impact of brand experiences on brand resonance in multi-channel fashion retailing

Ran Huang, Stacy H Lee, HaeJung Kim, Leslie Evans

The purpose of this paper is to examine how sensory, cognitive, affective experiences affect relational brand experience in regards to different channels (i.e. online vs store)…

Building customer equity through trust in social networking sites: A perspective from Thai consumers

Chawanuan Kananukul, Sojin Jung, Kittichai Watchravesringkan

This study aims to propose and empirically test a cognitive-behavioral model of the perceived benefits of social networking sites (SNSs), trust in SNSs, brand trust, brand loyalty…

Guest editorial

Kiseol Yang