Journal of Research in Interactive Marketing: Volume 9 Issue 3

Buzzing with disclosure of social shopping rewards

Kesha K. Coker, Denise S Smith, Suzanne A Altobello

The purpose of this paper is to examine the dilemma that is based on a decision to disclose or not to disclose social shopping rewards (SSRs), in an effort to enhance the…

Customer heterogenity in the development of e-loyalty

Raquel Chocarro, Monica Cortiñas, Maria Luisa Villanueva

The purpose of this study is to identify customer-specific differences in a general model of e-loyalty taking into account the existence of unobserved heterogeneity. Specifically…

A mixed method analysis of the Better Business Bureau’s third-party seal and the extent to which it inculcates trust among consumers

John Lee West

The paper aims to answer the central question: to what extent does the Better Business Bureau (BBB)’s policy of providing a third-party seal inculcate consumer trust from…

Testing a conceptual model of Facebook brand page communities

Wei Shao, Mitchell Ross

This paper aims to investigate consumer participation in Facebook brand page communities from the perspectives of uses and gratification theory and mass media dependency theory…