Management Research Review: Volume 33 Issue 2

Health status assessment using reverse supply chain data

Imoh Antai, Crispin M. Mutshinda

The purpose of this paper is to suggest the use of reverse medical supply chain data to infer changes of a population's health status with regard to a focal disease. It includes a…

Integration of supply and marketing for a blood service

David B. Grant

The blood service sector faces issues with obtaining and retaining loyal donors at one end of its supply chain, a marketing issue, and being efficient and effective in blood and…

Employer brand image in a health care organization

Pia A.K. Heilmann

The purpose of this paper is to provide an overview concerning employer brand image in a Finnish hospital organization. What is done for recruitment marketing? This study offers…

Managing competitive bidding in the Finnish healthcare sector

Kai Härkönen, Pauliina Ulkuniemi, Jaana Tähtinen

The purpose of this paper is to describe the competences needed for managing competitive bidding in the Finnish healthcare and to understand the management of competitive bidding…

The impact of extrinsic and package design attributes on preferences for non‐prescription drugs

Hannele Kauppinen‐Räisänen

The purpose of this paper is to examine the influence of extrinsic attributes and package design attributes on consumer preferences of high‐risk products.

The effect of competence‐based trust between physicians and administrative executives in healthcare on decision outcomes

Satyanarayana Parayitam

Research on strategic decision making has over‐emphasized the importance of competence‐based trust among the team members. Literature on healthcare is silent on the impact of…

Health care management and marketing: special issue

Pia Polsa, Karen M. Spens