Management Research Review: Volume 40 Issue 4

Culling the brand portfolio: brand deletion outcomes and success factors

Purvi Shah

It is difficult to ascertain the success factors and outcomes of deleting a brand, since these factors and outcomes differ by type of industries, firms, and brands, and vary based…

The role of a firm’s innovation competence on customer adoption of service innovation

Navneet Bhatnagar, Arun Kumar Gopalaswamy

This paper aims to identify the dimensions of a firm’s service innovation competence. This paper also aims to establish the relationship between a firm’s service innovation…

Endogenous value creation: managerial decisions on intangibles

Elena Shakina, Mariia Molodchik, Angel Barajas

This study aims to explore value creation through intangibles in corporations, taking into consideration the endogenous nature of managerial decisions. It is stated that…

Investigating the causal link between a management improvement technique and organizational performance: The case of the HPO framework

André de Waal, Robert Goedegebuure

An important question in contemporary research is: do certain management practices cause better performance or do better performing organizations find it easier to adopt certain…

Factors influencing the alignment of technological diversification and firm performance

Cheng-Yu Lee, Yen-Chih Huang, Chia-Chi Chang

Although scholars have paid considerable attention to the relationship between technological diversification and firm performance, research on this relationship has produced mixed…

How gamers process in-game brand placements under different game-involvement conditions

Devika Vashisht

The purpose of this study is to enhance the knowledge about advertising effects of brand placements in games on players’ brand recall and attitude. More specifically, this study…