Management Research Review: Volume 42 Issue 12

Effect of celebrity endorsement on telecommunication companies’ reputation: The moderating role of celebrity characteristics

Mariama Zakari, Courage Simon Kofi Dogbe, Collins Asante

The study aims to assess the moderating role of celebrity characteristics in the relationship between celebrity endorsement and telecommunication companies’ reputation.

Individual cultural orientation as a determinant of psychological contract fulfilment

Bramhani Rao, Sambashiva Rao Kunja

The purpose of this paper is to explore the role of individualism-collectivism (IC) in determining psychological contract fulfillment (PCF) at individual level, thus attempting to…

Know yourself and find your partners: Achieving ambidexterity and inter-organizational collaboration

Jongseon Lee, Nami Kim

This paper aims to examine whether balancing exploration and exploitation rather than emphasizing one over the other leads to better performance. This study also examines the…

Effect of blockchain technology adoption on supply chain adaptability, agility, alignment and performance

Ashutosh Sheel, Vishnu Nath

The purpose of this paper is to illustrate how blockchain technology can improve supply chain adaptability, alignment and agility which collectively enhance competitive advantage…

Resource sharing in interfirm alliances between SMEs and large firms and SME access to finance: A study of Malaysian SMEs

Shaista Wasiuzzaman

This study aims to investigate the role of interfirm alliances in the form of resource sharing in influencing the access to finance of small- and medium-sized enterprises (SMEs…

The contribution of cultural intelligence to the interaction involvement and performance of call center agents in cross-cultural communication: The moderating role of work experience

Jenette Villegas Puyod, Peerayuth Charoensukmongkol

This paper aims to investigate the contribution of cultural intelligence (CQ) to the interaction involvement and job performance of call center agents in the Philippines.

Exchange variables, organizational culture and their relationship with constructive deviance

Aaron Cohen, Sari Ehrlich

Constructive deviance is a behavior that can contribute to the effectiveness of an organization despite its problematic nature. Too few studies have examined the correlates of…