Sport, Business and Management: Volume 4 Issue 4

Sport sponsorship alliances: relationship management for shared value

Ashlee Morgan, Daryl Adair, Tracy Taylor, Antoine Hermens

Using a case study of an international sport event, the purpose of this paper is to examine the inter-organisational relationship between a sport event property and its corporate…

Long gone the glory days: Is branding of any help? The case of formerly successful European football teams

André Richelieu, Stéphanie Lessard

The purpose of this paper is to identify the catalyzing factors team managers of previously successful European football clubs could capitalize on in order to build or rebuild the…

Superstars and disloyal football fans: factors influencing attraction to competition

Daniel Hoegele, Sascha L. Schmidt, Benno Torgler

– The purpose of this paper is to examine the effect of superstars (and other factors) on football fans’ attraction to competition (i.e. disloyal behavior).

Athletes’ experiences, enjoyment, satisfaction, and memories from the Extreme Sport Week in Voss, Norway

Reidar J. Mykletun, Maira Rumba

The purpose of this paper is to demonstrate how experiences, sport careers and biographic variables predict: enjoyment, satisfaction and memories from the unique and spectacular…

Potential agency problems in European club football? The case of UEFA Financial Fair Play

Mathias Schubert

With the licence season 2013/2014 onwards Union of European Football Associations (UEFA) Financial Fair Play (FFP) fully came into force. Among other things, FFP demands from the…

Branding and governance in sports. Best papers from the “Managing Sport” tracks at the EURAM Annual Meeting in Istanbul 2013

Harald Dolles, Sten Soderman