Aslib Journal of Information Management: Volume 68 Issue 3

Product advertising and viral stealth marketing in online videos: A description and comparison of comments on YouTube

Lars Michael Wendt, Joachim Griesbaum, Ralph Kölle

In the context of social media marketing, so called viral stealth videos (VSVs) often attract as much or even more attention than videos that directly advertise products (product…

Affective choosing of clustering and categorization representations in e-book interfaces

Ko-Chiu Wu, Tsai-Ying Hsieh

The purpose of this paper is to investigate user experiences with a touch-wall interface featuring both clustering and categorization representations of available e-books in a…

Exploring digital library usage for getting information from the ELM perspective: The moderating effect of information need

Xianjin Zha, Li Li, Yalan Yan, Qian Wang, Gang Wang

The elaboration likelihood model (ELM) provides a general framework for understanding the basic processes underlying the effectiveness of persuasion. The purpose of this paper is…

Playing with science: Exploring how game activity motivates users participation on an online citizen science platform

Anita Greenhill, Kate Holmes, Jamie Woodcock, Chris Lintott, Brooke D Simmons, Gary Graham, Joe Cox, Eun Young Oh, Karen Masters

The purpose of this paper is to examine intrinsic forms of motivation and particular incidents of play, socialisation, fun and amusement on an online crowdsourced citizen science…

Determinants of effective SoLoMo advertising from the perspective of social capital

Ya-Ching Lee

– The purpose of this paper is to investigate factors affecting attitudes toward social-local-mobile (SoLoMo) advertising from the perspective of social capital.

Understanding the influence of social media on people’s life satisfaction through two competing explanatory mechanisms

Liuhan Zhan, Yongqiang Sun, Nan Wang, Xi Zhang

– The purpose of this paper is to explore how social media usage affects people’s life satisfaction through two competing explanatory mechanisms.

Relationships among attachment theory, social capital perspective, personality characteristics, and Facebook self-disclosure

Noa Aharony

Due to the growth of Facebook use, the question arises regarding which factors may influence individuals’ self-disclosure while using the site. The purpose of this paper is to…