Arts and the Market: Volume 12 Issue 3

Improving arts management/marketing efficiency: optimizing utilization of scarce resources to produce artistic outputs

Theresa A. Kirchner, Linda L. Golden, Patrick L. Brockett

This longitudinal research examines US symphony orchestra sector organizations to determine individual efficiencies in allocating resources (donations, governmental/private…

Cultural murals and the evolving nature of the hero concept: an arts marketing context

Ian Fillis, Kim Lehman

The authors provide an understanding of how the hero identity is culturally constructed and evolving. The authors focus on heroism within an arts marketing framework through an…

An investigation of celebrity brand hate influence in the arts marketing sector of Ghana

Iddrisu Mohammed, Alexander Preko, Leeford Edem Kojo Ameyibor, Mawuli Feglo, George Cudjoe Agbemabiese

This study aimed at investigating negative past experience (NPE), symbolic incongruity and ideological incompatibility on celebrity brand hate (CBH) within the arts marketing…