Table of contents
Commodifying participation through choreographed engagement: the Taylor Swift case
Linda Ryan Bengtsson, Jessica EdlomThis article examines the ways in which the popular music industry markets artists through integrated transmedia marketing campaigns. These campaigns unfold across multiple media…
6533
Digital audience engagement in Nigeria: a shift from live to online audience experience in Tosin Jobi-Tume’s Corona Palava
Tekena MarkArts practitioners have looked for ways to engage their audiences and sustain their interests and patronage of theatre shows amidst the coronavirus pandemic that kept patrons at…
158
Understanding customer attitude toward advergames: an extended TAM approach
Mona Jami Pour, Zohre Kazemi, Hossein MoeiniAdvergames have attracted the attention of scholars and practitioners as a new way of increasing customer engagement and advertising effectiveness. Gamified ads provide an…
276
ISSN:
2056-4945Renamed from:
Arts Marketing: An International JournalOnline date, start – end:
2015Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Laurie Meamber