Arts and the Market: Volume 5 Issue 1

Brands on a wet, black bough: marketing the masterworks of modernism

Stephen Brown

In a world where commerce and culture are still somewhat estranged, the purpose of this paper is to show that high culture’s supreme exponents were commercially minded masters of…

Production and marketing of art in China: Traveling the long, hard road from industrial art to high art

Ruby Roy Dholakia, Jingyi Duan, Nikhilesh Dholakia

The purpose of this paper is to explore how art production and marketing in China is attempting to move up the value chain as increasing number of Chinese replica-selling…

Capturing emotions: experience sampling at live music events

Emma H. Wood, Jonathan Moss

Using techniques developed mainly in subjective well-being and “happiness” studies, the purpose of this paper is to discuss the applicability of these and related methods for…

Videography in marketing research: mixing art and science

Christine Petr, Russell Belk, Alain Decrop

The purpose of this paper is to present videography as a rising method available for academics. Visuals are increasingly omnipresent in the modern society. As they become easy to…

Arts and the market: new frontiers

Gretchen Larsen, Noel Dennis