Arts and the Market: Volume 6 Issue 1

Branded app implementation at the London Symphony Orchestra

Victoria Gosling, Garry Crawford, Gaynor Bagnall, Ben Light

The purpose of this paper is to consider the key findings of a yearlong collaborative research project focusing on the London Symphony Orchestra’s development, implementation and…

How are arts organizations responding to critique in the digital age?

Jennifer Wiggins Johnson, Stephen B. Preece, Chanho Song

Online communications have made critical reviews widely accessible, enabled a broader range of opinions to be heard, and led to increased critical dialogue among audiences. The…

Assessing the risks and opportunities in corporate art sponsorship arrangements using Fiske’s Relational Models Theory

Annmarie Ryan, Keith Blois

The purpose of this paper is to address a particular tension in arts marketing, that is, the ongoing search for balance between achieving artistic excellence and financial…

Here’s one for the next show: The influence of four marketing tactics on consumer relationships in the performing arts

Sabrina M Hegner, Ardion D. Beldad, Nienke Klein Langenhorst

Financial constraints recently confronting performing arts organizations propel them to employ various marketing tactics to not only win new visitors but also to maintain its…

A sensemaking perspective on arts sponsorship decisions

Kate Daellenbach, Lena Zander, Peter Thirkell

– The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship.

Segmentation of infrequent performing arts consumers

Eric John Kolhede, J. Tomas Gomez-Arias

The purpose of this paper is to examine market segments within the broader category of occasional patrons of the performing arts. While similarities between these segments exist…

eWOM in the performing arts: exploratory insights for the marketing of theaters

Andrea Hausmann, Lorenz Poellmann

Word of mouth (WOM) plays an important role for the decision process of customers. This is especially interesting for service-dominant organizations like theaters where quality is…