Arts and the Market: Volume 8 Issue 2

Visual arts marketing in East Asia

Yu-Chien Chang, Chloe Preece

The purpose of this paper is threefold. First, it reviews the background to, and development of the special issue call for papers on the topic of “Visual arts marketing in East…

A comparative study of the influence of political systems on the art markets of East Asia and China

Iain Robertson

The purpose of this paper is to define and characterise the precise nature of these cultural systems and their resulting impact on the respective art and artists of each…

Contemporary Japanese art: between globalization and localization

Eimi Tagore-Erwin

The purpose of this paper is to identify and analyze the influence that globalization has had on the development of the contemporary Japanese art production. The study also aims…

The role of ambiances and aesthetics on millennials’ museum visiting behavior

Hyowon Hyun, Jungkun Park, Tianbao Ren, Hyunjin Kim

The purpose of this paper is to establish a framework for millennials’ museum visiting behaviour and to explore the moderating effects of aesthetics and ambience for visiting art…

The Future Museum shapes the museum future: A progressive strategy of the National Palace Museum adopting new media art exhibitions as a marketing tool

Michelle Chaotzu Wang, James Quo-Ping Lin

The purpose of this paper is to introduce a progressive strategy of the National Palace Museum (NPM) using new media art exhibitions as a creative marketing tool to interpret its…

Made in Basel? A commentary on the contemporary art world in Asia

Matthew J. Waters

The purpose of this paper is to assess the recent emergence of contemporary art in Asia from a macro, sociocultural perspective.

Corrigendum