Journal of Contemporary Marketing Science: Volume 6 Issue 1

The hope and hype of neuromarketing: a bibliometric analysis

Junaid Siddique, Amjad Shamim, Muhammad Nawaz, Muhammad Farrukh Abid

Recent years have witnessed a rise in interest in neuromarketing from academia and industry, as it offers practical tools for determining consumers' subconscious reactions to…

The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industry

Dominyka Venciute, Migle Kazukauskaite, Ricardo Fontes Correia, Marius Kuslys, Evaldas Vaiciukynas

The aim of the article is to analyze the effect of cause-related marketing on the attitude–behaviour gap of green consumption in the cosmetics industry. Specifically, the authors…

A nomological framework of antecedents and postcedents to satisfaction in purchase and sales business relationships

Jyh-Liang Guan, Tzong-Ru Lee, Pierre Mostert, Göran Svensson, Nils M. Høgevold

This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships.

Mobile instant messaging as an interaction tool in the business context

Rodolfo Magalhães Ferraz, Thales Stevan Guedes Furquim, Fabíola Kaczam, Claudimar Pereira da Veiga, Gilnei Luiz de Moura, Wesley Vieira da Silva, Zhaohui Su

The interaction of consumers and technology has become a challenge for companies and marketing professionals. Technological acceleration has transformed how business is conducted…

The role of organizational attributes on the marketing performance of Asian telecommunication companies: mediating effect of the Chief Marketing Officers’ political skill

Mohitul Ameen Ahmed Mustafi, Ya-juan Dong, Md Sajjad Hosain

At present, for any product, smooth marketing has become a major challenge due to the novel market challenges as well as sudden and extended changes. Thus, the concerns for the…