Journal of Humanities and Applied Social Sciences: Volume 5 Issue 5 , Open Access

Consumers' purchase behavior reactions: a focus on the steady devaluation of currency, compounding increase in inflation rates in Egypt

Eiman Medhat Negm

This study investigates consumer purchase behavior during the steady devaluation of currency, which led to increase in inflation rates in Egypt.

The effect of COVID-19 on the Egyptian exchange using principal component analysis

Heba M. Ezzat

Since the beginning of 2020, economies faced many changes as a result of coronavirus disease 2019 (COVID-19) pandemic. The effect of COVID-19 on the Egyptian Exchange (EGX) is…

Evaluation of the implementation of merit criteria in the selection of senior bureaucratic officials in Egypt

Refai Al-Qarni Mohamed Al-Saba

The paper aimed to identify the extent of the implementation of merit criteria in the selection of senior bureaucratic officials in Egypt.

Femvertising social marketing: a focus on perceived authenticity and perceived congruence of the advertising and consumers' attitudes toward female portrayal

Eiman Medhat Negm

This research studies femvertising social marketing impact on their perceived congruence and authenticity; and attitudes toward female role portrayal cross-gender.

Gender stereotypes change outcomes: a systematic literature review

K.G. Priyashantha, A. Chamaru De Alwis, Indumathi Welmilla

Even though researchers have discussed gender stereotype change, only a few studies have specifically projected outcomes or consequences. Hence, the main purpose of this study is…

Exploring slum life and urban poverty in Lagos: the politics of everyday resistance in Chris Abani's Graceland

Nada Soliman

The paper aims to look into the implications of urban informality in Chris Abani's Graceland as represented in slum life and urban poverty as products of over urbanization and…

Much ahead of her times: Annie Besant’s life and journalism as a framework for sustainable women empowerment model

Sudha Hegde

By studying Annie Besant’s leadership style as a transformational leader, women can learn how to effectively lead and empower themselves and others in their pursuits.