International Journal of Event and Festival Management
Issue(s) available: 47 – From Volume: 1 Issue: 1, to Volume: 15 Issue: 1
“I didn’t want to promote it with a white girl”: marketing practices and boundary work at popular music festivals
Britt SwartjesThis paper aims to explore how music festival organisers negotiate diversity and inclusion in marketing and promotion practices through symbolic and social boundaries.
After COVID-19 lockdown: an exploratory study about the influence of mindfulness-feelings toward an individual’s outdoor lifestyle and empowerment
Ana Pinto Borges, Elvira Pacheco Vieira, Paula Rodrigues, António Lopes de Almeida, Ana SousaThis study aimed to detect the relationships between mindfulness and events participation, and then between the later and psychological empowerment.
Cultural events' service quality, satisfaction and loyalty: a case on an annual cultural diversity event in Borneo
Salfarina Abdul Gapor, Chee Hua Chin, Ek Tee Ngian, Winnie Poh Ming Wong, Jiet Ping Kiew, Ting Ling TohThe purpose of this paper is to examine the hard and soft measures of service quality and visitors' satisfaction, which ultimately contribute to visitor loyalty to the…
Festival personality, satisfaction and loyalty: the moderating effect of involvement
Deniz Karagöz, Haywantee RamkissoonThe objective of this study was to examine the relationships among festival personality, satisfaction and loyalty. Also, the study further analyzed the moderation effect of…
The dilemma between cultural rituals and hedonism for tourism in a cultural festival: a case study of the Lanna Songkran festival in Chiang Mai, Thailand
Montira IntasonThe qualitative approach was applied the discover the optimum answers to the research objectives, which are (1) to understand the cultural and hedonistic characteristics of the…
Relying on what different stakeholders express on social media to repurpose and reposition sustainable events of the future
Almudena Otegui Carles, José Antonio Fraiz Brea, Noelia Araújo VilaThe purpose of this article is to capture what the concept of sustainable events means for different stakeholders, what they think and express in social media about sustainable…
Now what? An assessment of perceived legacies post-Olympic cycle
Rodrigo Feller, Robert M. Turick, Khirey B. Walker, Benjamin J. DownsThe purpose of this study is to examine the post-event perceptions of Rio de Janeiro residents regarding the legacies left to them from hosting the 2016 Olympic Games…
ISSN:
1758-2954Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Dr Faith Ong
- Dr Louise Platt