Online from: 1989
Subject Area: Marketing
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
|Title:||Design of closed-loop supply chain and product recovery management for fast-moving consumer goods: The case of a single-use camera|
|Author(s):||David B. Grant, (Logistics Institute, Business School, University of Hull, Hull, UK), Ruth Banomyong, (Department of International Business, Logistics and Transport, Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand)|
|Citation:||David B. Grant, Ruth Banomyong, (2010) "Design of closed-loop supply chain and product recovery management for fast-moving consumer goods: The case of a single-use camera", Asia Pacific Journal of Marketing and Logistics, Vol. 22 Iss: 2, pp.232 - 246|
|Keywords:||Cameras, Fast moving consumer goods, Manufacturing systems, Supply chain management|
|Article type:||Case study|
|DOI:||10.1108/13555851011026971 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||The authors would like to acknowledge and thank Mr Kazuhide Rikuta for conducting the fieldwork and Fujifilm and its employees for their support and cooperation during this study.|
Purpose – The purpose of this paper is to qualitatively investigate how product recovery management (PRM) activities affected the strategic design and implementation of a closed-loop supply chain for a fast-moving consumer good.
Design/methodology/approach – The paper employs a case study approach with in-depth interviews and structured observation of PRM processes at the focal company.
Findings – The focal company was able to design an efficient and effective product recovery and recycle manufacturing system by standardizing high-quality raw materials, using a modular structure for the product and maintaining control over the entire process and bypassing the temptation to use third-party collectors and processors.
Research limitations/implications – Primary research relates to the single case study and the focal company; however, the findings may not generally apply to other fast-moving consumer goods (FMCG).
Practical implications – The comparison of the focal company's processes to an extant product recovery model provides firms with a structured way of implementing product recovery and recycling.
Originality/value – This paper adds to our knowledge of PRM and closed-loop supply chain design by investigating its practical application to a fast-moving consumer good; this topic has not previously received much attention by academics and practitioners.
Existing customers: login
to access this document
To purchase this item please login or register.
Complete and print this form to request this document from your librarian