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Journal cover: Asia Pacific Journal of Marketing and Logistics

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Online from: 1989

Subject Area: Marketing

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Design of closed-loop supply chain and product recovery management for fast-moving consumer goods: The case of a single-use camera


Document Information:
Title:Design of closed-loop supply chain and product recovery management for fast-moving consumer goods: The case of a single-use camera
Author(s):David B. Grant, (Logistics Institute, Business School, University of Hull, Hull, UK), Ruth Banomyong, (Department of International Business, Logistics and Transport, Faculty of Commerce and Accountancy, Thammasat University, Bangkok, Thailand)
Citation:David B. Grant, Ruth Banomyong, (2010) "Design of closed-loop supply chain and product recovery management for fast-moving consumer goods: The case of a single-use camera", Asia Pacific Journal of Marketing and Logistics, Vol. 22 Iss: 2, pp.232 - 246
Keywords:Cameras, Fast moving consumer goods, Manufacturing systems, Supply chain management
Article type:Case study
DOI:10.1108/13555851011026971 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:The authors would like to acknowledge and thank Mr Kazuhide Rikuta for conducting the fieldwork and Fujifilm and its employees for their support and cooperation during this study.
Abstract:

Purpose – The purpose of this paper is to qualitatively investigate how product recovery management (PRM) activities affected the strategic design and implementation of a closed-loop supply chain for a fast-moving consumer good.

Design/methodology/approach – The paper employs a case study approach with in-depth interviews and structured observation of PRM processes at the focal company.

Findings – The focal company was able to design an efficient and effective product recovery and recycle manufacturing system by standardizing high-quality raw materials, using a modular structure for the product and maintaining control over the entire process and bypassing the temptation to use third-party collectors and processors.

Research limitations/implications – Primary research relates to the single case study and the focal company; however, the findings may not generally apply to other fast-moving consumer goods (FMCG).

Practical implications – The comparison of the focal company's processes to an extant product recovery model provides firms with a structured way of implementing product recovery and recycling.

Originality/value – This paper adds to our knowledge of PRM and closed-loop supply chain design by investigating its practical application to a fast-moving consumer good; this topic has not previously received much attention by academics and practitioners.



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