Search
  Advanced Search
 
Journal search
Journal cover: Journal of Communication Management

Journal of Communication Management

ISSN: 1363-254X

Online from: 1996

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Previous article.Icon: Print.Table of Contents.Next article.Icon: .

Towards relationship management: Public relations at the core of organisational development


Document Information:
Title:Towards relationship management: Public relations at the core of organisational development
Author(s):David Phillips, (Internet Reputation Services Ltd, Swindon, Wiltshire, UK)
Citation:David Phillips, (2006) "Towards relationship management: Public relations at the core of organisational development", Journal of Communication Management, Vol. 10 Iss: 2, pp.211 - 226
Keywords:Organizational behaviour, Organizational culture, Public relations
Article type:Research paper
DOI:10.1108/13632540610664751 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – The purpose of this paper is to outline concepts that explore and extend the significance of public relations as a relationship management discipline.

Design/methodology/approach – The paper postulates practice through which value is created to meet organisational objectives from the known or latent potential of tangible and intangible assets. In doing so, a definition and early research findings into the nature of relationships is put forwards and a definition of organisations as the nexus of relationships is proposed. The differentiation between organisational and interpersonal relationships is explored through a concept that organisations' tangible and intangible tokens are limited by a concept of materiality in a cultural setting.

Findings – The paper posits that material value is released through a process of relationship change and a public relations practice of relationship management is put forward as a management discipline that can create value when the process of relationship management acting on material tokens is deployed.

Originality/value – The paper explores how public relations is an agent for changing the value of organisations.



Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (96kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions