Online from: 2009
Subject Area: Tourism and Hospitality
|Title:||Exploring the relationship between socio-cultural factors and tourist satisfaction: A study of Lotus Temple, New Delhi, India|
|Author(s):||Shachi Yadav, (Institute for International Management and Technology, Gurgaon, India), Rumki Bandyopadhyay, (Institute for International Management and Technology, Gurgaon, India), Gulam Rasul, (Institute for International Management and Technology, Gurgaon, India), Anudeep Rawal, (Institute for International Management and Technology, Gurgaon, India)|
|Citation:||Shachi Yadav, Rumki Bandyopadhyay, Gulam Rasul, Anudeep Rawal, (2010) "Exploring the relationship between socio-cultural factors and tourist satisfaction: A study of Lotus Temple, New Delhi, India", Worldwide Hospitality and Tourism Themes, Vol. 2 Iss: 5, pp.554 - 558|
|Keywords:||Customer satisfaction, India, Religion, Tourism|
|DOI:||10.1108/17554211011090157 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – The paper aims to explore the impact of socio-cultural factors on pilgrimage tourism at Lotus Temple. This study also seeks to investigate the relationship of socio-cultural factors with the satisfaction level of tourists.
Design/methodology/approach – This study is based on questionnaire analysis from 196 respondents. The research approach is a mixed method comprising exploratory and descriptive research. The paper discusses the strengths of the Lotus Temple and challenges faced by the tourists.
Findings – It was found that travel motivations differ between foreign and domestic tourists. The study also demonstrates that socio-cultural factors have a bearing on the overall satisfaction of tourists.
Practical implications – The results have implications for the development of a structured approach, to create a superior experience of the tourist at the Lotus Temple. The level of satisfaction and perception of socio-cultural factors are critical issues, in making the pilgrimage an attractive tourist destination. This study illustrates that, the tourist's perception of socio-cultural factors play a significant role on tourist satisfaction.
Originality/value – The paper contributes to an understanding of the factors affecting tourism at the Lotus Temple. This paper also offers a contribution to the varied perspectives on tourism in relation to socio-cultural factors and levels of satisfaction.
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