Communication in the NHS: using qualitative approaches to analyse effectiveness

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Journal of Management in Medicine

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Title:	Communication in the NHS: using qualitative approaches to analyse effectiveness
Author(s):	Dennis Tourish, (University of Ulster, Newtownabbey, County Antrim, Northern Ireland), Owen Hargie, (University of Ulster, Newtownabbey, County Antrim, Northern Ireland)
Citation:	Dennis Tourish, Owen Hargie, (1996) "Communication in the NHS: using qualitative approaches to analyse effectiveness", Journal of Management in Medicine, Vol. 10 Iss: 5, pp.38 - 54
Keywords:	Internal communications, National Health Service, Problem solving, Qualitative techniques, Quantitative techniques
Article type:	Research paper
DOI:	10.1108/02689239610146544 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	Argues in favour of utilizing qualitative methods to assess the effectiveness of internal communications in the National Health Service (NHS), as a supplement to the more standard quantitative measures normally employed. Presents a case study from an NHS Trust, demonstrating the type of data which is generated. Compares these data to findings derived by quantitative methods. Argues that the qualitative findings both confirm and supplement those derived by quantitative methods, and that both can identify the types of major problems prevalent within the NHS at present. Suggests that the further study of these issues should become an important part of efforts to create national standards for communication effectiveness in the future.