Strategic Direction

Purpose – To provide an insight into some of the current thinking and strategies of Chinese companies seeking to play a significant role in global markets, particularly in the West.

Design/methodology/approach – This briefing is prepared by an independent writer who adds impartial comments, and places the articles in context.

Findings – Chinese businessmen, like their peers throughout the world, face big challenges, huge opportunities and stimulating prospects. The rush of Western businesses to get a piece of the action in that massive country, with its enormous domestic market, is seldom out of the news. We're bombarded with statistics of what quantities of raw materials are (as the headline writers often put it) “being sucked into China” and possibly leading to shortages and the consequently higher prices elsewhere.

Practical implications – Helps Western companies to understand that China, in addition to providing huge opportunities and markets for them, will also provide challenges to their dominant positions.

Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.