Levi's adaptable standards: Knowing where and when one size fits all

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Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Document Information:
Title:	Levi's adaptable standards: Knowing where and when one size fits all
Source:	Strategic Direction, Vol. 21 Iss: 6
pp:	14 - 15
Keywords:	Clothing, Marketing, Standardization
Article type:	Literature review
DOI:	10.1108/02580540510594129 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Abstract:	Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy-to-digest briefing of no more than 1,500 words. Findings – International trading is a fact of life and success depends on deciding whether a business will benefit from global standards or whether to adapt to local markets as and when required. The reality is that both approaches co-exist as the example of Levi's jeans business demonstrates. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to digest format.