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Journal cover: British Food Journal

British Food Journal

ISSN: 0007-070X

Online from: 1899

Subject Area: Industry and Public Sector Management

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The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture


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Title:The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture
Author(s):Bernt Aarset, (Foundation for Research in Economics and Business Administration, Bergen, Norway), Suzanna Beckmann, (Copenhagen Business School, Frederiksberg, Demark), Enrique Bigne, (University of Valencie, Valencia, Spain), Malcolm Beveridge, (University of Stirling, Scotland, UK), Trond Bjorndal, (Foundation for Research in Economics and Business Administration, Bergen, Norway), Jane Bunting, (University of Stirling, Scotland, UK), Pierre McDonagh, (Dublin Institute of Technology, Dublin, Ireland), Catherine Mariojouls, (Institut National Agronomique Paris Grignon, Paris, France), James Muir, (University of Stirling, Scotland, UK), Andrea Prothero, (University College Dublin, Co Dublin, Ireland.), Lucia Reisch, (University of Hohenheim, Hohenheim, Germany), Andrew Smith, (Nottingham University Business School, Nottingham, UK), Ragnar Tveteras, (Stavanger College, Stavanger, Norway), James Young, (Univerity of Stirling, Scotland, UK)
Citation:Bernt Aarset, Suzanna Beckmann, Enrique Bigne, Malcolm Beveridge, Trond Bjorndal, Jane Bunting, Pierre McDonagh, Catherine Mariojouls, James Muir, Andrea Prothero, Lucia Reisch, Andrew Smith, Ragnar Tveteras, James Young, (2004) "The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture", British Food Journal, Vol. 106 Iss: 2, pp.93 - 105
Keywords:Consumers, Europeans, Organic foods, Regulation
Article type:Research paper
DOI:10.1108/00070700410516784 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:This paper explores consumer understanding and perception of organic food, with specific reference to the relatively new concept of organic farmed salmon. Key themes associated with the term “organic” and its meaning, as determined by consumers, are explored and the role of labelling and regulatory authorities considered. Focus groups in five countries (UK, Germany, Spain, Norway and France) consisting of 196 participants showed that most consumers are confused about the meaning of the term organic and are largely unaware of the organic certification and labelling process. Many consumers were unsure, even sceptical about the concept of organic farmed salmon and display a large amount of distrust in the regulatory process. The implications for the concept of organic food and salmon production and directions for further research are discussed.



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