Advanced Search
Journal search
Journal cover: International Journal of Contemporary Hospitality Management

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Online from: 1989

Subject Area: Tourism and Hospitality

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues


Previous article.Icon: Print.Table of Contents.Next article.Icon: .

Why do hotels outsource? An investigation using asset specificity

Document Information:
Title:Why do hotels outsource? An investigation using asset specificity
Author(s):Dawne Lamminmaki, (Graduate School of Management and Service Industry Research Centre, Griffith University, Gold Coast, Australia)
Citation:Dawne Lamminmaki, (2005) "Why do hotels outsource? An investigation using asset specificity", International Journal of Contemporary Hospitality Management, Vol. 17 Iss: 6, pp.516 - 528
Keywords:Hotels, Outsourcing, Transaction costs
Article type:Research paper
DOI:10.1108/09596110510612158 (Permanent URL)
Publisher:Emerald Group Publishing Limited

Purpose – To apply Williamson's six dimensional typology of asset specificity as a theoretical framework for appraising the nature of outsourcing activities in hotels.

Design/methodology/approach – Interviews with senior managers in large hotels.

Findings – Site specificity and brand capital appear to be the most pertinent dimensions of asset specificity in the sample investigated. Most observations support the transaction cost economics (TCE) prescription that high asset specificity results in insourcing.

Research limitations/implications – This study suffers from the normal shortcomings associated with fieldwork based on a limited sample of observations. Rather than attempting to make generalisable assertions, the study provides an exploration of the ways that asset specificity might manifest itself in hotel outsourcing decision making.

Practical implications – Asset specificity represents an important construct that should be considered when considering whether to outsource. It also provides a valuable context when considering the motivations of parties entering into a subcontracting arrangement.

Originality/value – No study applying either the asset specificity notion or the broader TCE theory has been found in the hospitality management literature. Also, there is a lack of prior research concerned with outsourcing in the hotel sector.

Fulltext Options:



Existing customers: login
to access this document


- Forgot password?
- Athens/Institutional login



Downloadable; Printable; Owned
HTML, PDF (87kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian

Marked list

Bookmark & share

Reprints & permissions