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Journal cover: info


ISSN: 1463-6697

Online from: 1999

Subject Area: Industry and Public Sector Management

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Fathoming Porter's five forces model in the internet era

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Title:Fathoming Porter's five forces model in the internet era
Author(s):G.D. Karagiannopoulos, (G.D. Karagiannopoulos is at TREK Consulting SA, Athens, Greece), N. Georgopoulos, (Department of Business Administration, University of Piraeus, Piraeus, Greece), K. Nikolopoulos, (Lancaster Centre for Forecasting, Department of Management Science, Lancaster University Management School, Lancaster, UK)
Citation:G.D. Karagiannopoulos, N. Georgopoulos, K. Nikolopoulos, (2005) "Fathoming Porter's five forces model in the internet era", info, Vol. 7 Iss: 6, pp.66 - 76
Keywords:Economics, Innovation, Internet, Market forces
Article type:Viewpoint
DOI:10.1108/14636690510628328 (Permanent URL)
Publisher:Emerald Group Publishing Limited

PurposeTo investigate the impact of the internet in “traditional” market rules.

Design/methodology/approachAn opinion piece based on Michael Porter's arguments for the new economy.

FindingMichael Porter's arguments for the new economy provide a useful starting point in the analysis of the environment. His arguments are based on exaggerated phenomena. Factors that determine a sector's profitability could be enriched with the innovation that prevails in the particular sector.

Originality/valueAn attempt to criticize Porter's thoughts regarding internet and industry structure and to enrich the Porter's five forces model with the “power of innovation”.

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