Currently published as: Gender in Management: An International Journal
Online from: 1985
Subject Area: Human Resource Management
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|Title:||The self-employed woman owner and her business: An Australian profile|
|Author(s):||Leonie V. Still, (Graduate School of Management, Centre for Women and Business, The University of Western Australia, Crawley, Australia), Elizabeth A. Walker, (Faculty of Business and Business Management, Small and Medium Enterprise Research Centre, Edith Cowan University, Joondalup, Australia)|
|Citation:||Leonie V. Still, Elizabeth A. Walker, (2006) "The self-employed woman owner and her business: An Australian profile", Women In Management Review, Vol. 21 Iss: 4, pp.294 - 310|
|Keywords:||Australia, Self-employed workers, Small enterprises, Women|
|Article type:||Research paper|
|DOI:||10.1108/09649420610666597 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – To conduct the first national study in Australia of women in small- to medium-sized enterprises, and to develop a profile of the self-employed woman and her business to serve as a benchmark for follow-up research.
Design/methodology/approach – Comprised a self-administered questionnaire which dealt with a broad range of issues concerning the start-up and operational aspects of a small to medium-sized business. The women participants were self-selected and were obtained through mail-outs to business and professional networks, and a nation-wide advertising campaign. Three focus groups were also held to provide more background on some of the findings from the survey.
Findings – The study found a consistency in the characteristics of the women and their businesses, similar to those found at the localised level. A benchmark profile of both the Australian small business woman operator and her business was established.
Originality/value – Is the first national Australian study, and provides a benchmark for later studies in the same area.
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