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Journal cover: Strategic Direction

Strategic Direction

ISSN: 0258-0543

Online from: 2002

Subject Area: Strategy

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Box clever: Transforming home grocery shopping

Document Information:
Title:Box clever: Transforming home grocery shopping
Source:Strategic Direction, Vol. 22 Iss: 9
pp:32 - 33
Keywords:Internet, Internet shopping, Product innovation
Article type:General review
DOI:10.1108/02580540610686559 (Permanent URL)
Publisher:Emerald Group Publishing Limited

PurposeTo investigate how Renfrew have addressed the headaches for both customer and operator in buying groceries on-line.

Design/methodology/approachIn developing the Shopbox, the design team at Renfrew had to tackle a number of key issues.

FindingsThis stylish, temperature controlled, and relatively inexpensive home delivery container allows groceries to be delivered at anytime, 24 hours a day; improving the on-line shopping experience of customers, and delivering real benefits to store operators.

Originality/valueShopbox can enable supermarkets to make huge cost savings through improved routing, vehicle utilisation and productivity. Even if the most efficient routing software is used, each delivery costs the same.

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