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Journal cover: Library Review

Library Review

ISSN: 0024-2535

Online from: 1927

Subject Area: Library and Information Studies

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Vroom's expectancy theory and the public library customer motivation model


Document Information:
Title:Vroom's expectancy theory and the public library customer motivation model
Author(s):Seongsin Lee, (College of Information, Florida State University, Tallahassee, Florida, USA)
Citation:Seongsin Lee, (2007) "Vroom's expectancy theory and the public library customer motivation model", Library Review, Vol. 56 Iss: 9, pp.788 - 796
Keywords:Expectancy theory, Library users, Motivation (psychology), Public libraries, Reference services
Article type:Research paper
DOI:10.1108/00242530710831239 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Abstract:

Purpose – The puropse of this paper is to understand the components of Vroom's expectancy theory; to create or develop a public library customer motivation model using Vroom's expectancy theory; to suggest appropriate public library services marketing mindset which public libraries can employ to enhance customers’ perceived expectancy and instrumentality of public library services to motivate customers to use public library services more frequently based on the proposed public library customer motivation model; and to suggest appropriate public library services marketing strategies to motivate customers to use public library services more frequently based on the proposed public library customer motivation model.

Design/methodology/approach – Research paper based on expectancy theory.

Findings – Customer-centered mindset is the most important factor to motivate public library customers. Furthermore, the suggested marketing strategies can be also achieved through a customer-centered marketing mindset. In conclusion, public libraries should continuously focus on the recognition of customers’ needs and deliver long-term value to customers.

Originality/value – There were few studies that focused on library users’ motivations for using library products and services. In addition, there was a lack of developed theory in library and information science field.



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