Online from: 1994
Subject Area: Enterprise and Innovation
|Title:||Consumer trust: privacy policies and third-party seals|
|Author(s):||Dane Peterson, (College of Business Administration, Missouri State University, Springfield, Missouri, USA), David Meinert, (College of Business Administration, Missouri State University, Springfield, Missouri, USA), John Criswell II, (Shelter Insurance Companies, Columbia, Missouri, USA), Martin Crossland, (School of Business, Oral Roberts University, Tulsa, Oklahoma, USA)|
|Citation:||Dane Peterson, David Meinert, John Criswell II, Martin Crossland, (2007) "Consumer trust: privacy policies and third-party seals", Journal of Small Business and Enterprise Development, Vol. 14 Iss: 4, pp.654 - 669|
|Keywords:||Consumer behaviour, Electronic commerce, Privacy, Trust, United States of America|
|Article type:||Research paper|
|DOI:||10.1108/14626000710832758 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Design/methodology/approach – A survey was administered to 374 graduate business students at two Midwestern universities in the USA.
Findings – The results indicated that third-party seals were not as effective as self-reported privacy statements with a strong guarantee of security.
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