Online from: 1977
Subject Area: Accounting and Finance
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|Title:||The New and Improved Consumer Behavior Theory|
|Author(s):||Edward Meadows, (University of South Carolina)|
|Citation:||Edward Meadows, (1977) "The New and Improved Consumer Behavior Theory", Studies in Economics and Finance, Vol. 1 Iss: 1, pp.16 - 27|
|Article type:||General review|
|DOI:||10.1108/eb028586 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Introduction One of the fresher breezes to rustle the leaves in the Black Forest of microeconomic theory has been fueled by the “new” consumer behavior theory, based on the household production function. The theory was developed in the early 1960s by Gary Becker, his colleagues and graduate students in the Labor Workshop at Columbia University. Becker's 1965 |
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