Cooperative Relations In International Joint Ventures

Steven Arvid Scherling; Olivia L.H. Wang

doi:10.1108/eb010292

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Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Online from: 1989

Subject Area: Marketing

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Cooperative Relations In International Joint Ventures

Document Information:
Title:	Cooperative Relations In International Joint Ventures
Author(s):	Steven Arvid Scherling, (North Dakota State University), Olivia L.H. Wang, (The Hong Kong University of Science and Technology)
Citation:	Steven Arvid Scherling, Olivia L.H. Wang, (1997) "Cooperative Relations In International Joint Ventures", Asia Pacific Journal of Marketing and Logistics, Vol. 9 Iss: 3, pp.53 - 72
Keywords:	alliances, control, international joint venture, performance, relationships, transaction cost economics, trust
Article type:	General review
DOI:	10.1108/eb010292 (Permanent URL)
Publisher:	MCB UP Ltd
Abstract:	The complexity and competitiveness of global business is increasingly being managed by international strategic alliances. As a result, the two central tenets of market-based-capitalism, that competitive market forces ensure optimum innovation-led growth and that individual firms can best accomplish this by competition rather than cooperation, are being re-examined. These tenets directed management in an elaborate process of alliances control, which is now giving way to a system of control based on trust. The economic model explaining the formation of alliances and the research on joint venture alliances are discussed. This is followed by a discussion of trust and a process-approach to trust development. Finally, a case methodology to examine evolving IJV relationships is proposed.

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