Search
  Advanced Search
 
Journal search
Journal cover: Asia Pacific Journal of Marketing and Logistics

Asia Pacific Journal of Marketing and Logistics

ISSN: 1355-5855

Online from: 1989

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Previous article.Icon: Print.Table of Contents.Icon: .

Cooperative Relations In International Joint Ventures


Document Information:
Title:Cooperative Relations In International Joint Ventures
Author(s):Steven Arvid Scherling, (North Dakota State University), Olivia L.H. Wang, (The Hong Kong University of Science and Technology)
Citation:Steven Arvid Scherling, Olivia L.H. Wang, (1997) "Cooperative Relations In International Joint Ventures", Asia Pacific Journal of Marketing and Logistics, Vol. 9 Iss: 3, pp.53 - 72
Keywords:alliances, control, international joint venture, performance, relationships, transaction cost economics, trust
Article type:General review
DOI:10.1108/eb010292 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:The complexity and competitiveness of global business is increasingly being managed by international strategic alliances. As a result, the two central tenets of market-based-capitalism, that competitive market forces ensure optimum innovation-led growth and that individual firms can best accomplish this by competition rather than cooperation, are being re-examined. These tenets directed management in an elaborate process of alliances control, which is now giving way to a system of control based on trust. The economic model explaining the formation of alliances and the research on joint venture alliances are discussed. This is followed by a discussion of trust and a process-approach to trust development. Finally, a case methodology to examine evolving IJV relationships is proposed.


Backfiles Disclaimer

Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact backfiles@emeraldinsight.com.


Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (1207kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions