Search
  Advanced Search
 
Journal search
Journal cover: Journal of Services Marketing

Journal of Services Marketing

ISSN: 0887-6045

Online from: 1987

Subject Area: Marketing

Content: Latest Issue | icon: RSS Latest Issue RSS | Previous Issues

 

Previous article.Icon: Print.Table of Contents.Icon: .

SELECTION CRITERIA FOR PROFESSIONAL SERVICE PROVIDERS


Document Information:
Title:SELECTION CRITERIA FOR PROFESSIONAL SERVICE PROVIDERS
Author(s):C. Jeanne Hill, (Professor of Marketing at Middle Tennessee State University in Murfreesboro, Tennessee. She holds a Ph.D. in Marketing from the University of Alabama and a B.S. and M.A. in Psychology from Northeast Louisiana State University.), S.J. Garner, (Associate Professor of Marketing at Eastern Kentucky University in Richmond, Kentucky.), Michael E. Hanna, (Assistant Professor of Decision Sciences at the University of Houston-Clear Lake.)
Citation:C. Jeanne Hill, S.J. Garner, Michael E. Hanna, (1989) "SELECTION CRITERIA FOR PROFESSIONAL SERVICE PROVIDERS", Journal of Services Marketing, Vol. 3 Iss: 4, pp.61 - 69
Article type:General review
DOI:10.1108/eb043366 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:This study examines the importance of nineteen selection criteria consumers might use in their choice of a professional service provider. Factor analysis reduced the variables to five factors—knowledge, comfort, time, social reputation, and accessibility. The results present strong implications for competitiveness of professional service providers, with knowledge and comfort items representing those most important to individuals.


Backfiles Disclaimer

Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact backfiles@emeraldinsight.com.


Fulltext Options:

Login

Login

Existing customers: login
to access this document

Login


- Forgot password?
- Athens/Institutional login

Purchase

Purchase

Downloadable; Printable; Owned
HTML, PDF (748kb)

Due to our platform migration, pay-per-view is temporarily unavailable.

To purchase this item please login or register.

Login


- Forgot password?

Recommend to your librarian

Complete and print this form to request this document from your librarian


Marked list


Bookmark & share

Reprints & permissions