Incorporates: Journal of Marketing Practice: Applied Marketing Science
Online from: 1983
Subject Area: Marketing
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|Author(s):||Michael J. Thomas, (Department of Marketing, University of Strathclyde, Glasgow, UK), Keith Crosier, (Department of Marketing, University of Strathclyde, Glasgow, UK), Ross Brennan, (The Business School, Middlesex University, London, UK), Michael Harker, (Department of Marketing, University of Strathclyde, Glasgow, UK)|
|Citation:||Michael J. Thomas, Keith Crosier, Ross Brennan, Michael Harker, (2008) "|
|DOI:||10.1108/02634500810865660 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
Purpose – To reflect on the stewardship of
Design/methodology/approach – A viewpoint contribution from the past, present and future editors of
Findings – The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded.
Originality/value – Considered advice for contributing authors – especially those at or near the beginning of their academic careers.
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