Incorporates: Journal of Management History (Archive)
Online from: 1967
Subject Area: Management Science/Management Studies
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|Title:||Test Marketing—An Evaluation of More Recent Micro-Marketing Methods|
|Citation:||D. Jobber, (1979) "Test Marketing—An Evaluation of More Recent Micro-Marketing Methods", Management Decision, Vol. 17 Iss: 6, pp.441 - 449|
|Article type:||General review|
|DOI:||10.1108/eb001204 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||The stimulus to this research project was an article by Thornycroft in the |
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