Incorporates: Journal of Management History (Archive)
Online from: 1967
Subject Area: Accounting and Finance
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
|Title:||Test Marketing—An Evaluation of More Recent Micro-Marketing Methods|
|Citation:||D. Jobber, (1979) "Test Marketing—An Evaluation of More Recent Micro-Marketing Methods", Management Decision, Vol. 17 Iss: 6, pp.441 - 449|
|Article type:||General review|
|DOI:||10.1108/eb001204 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||The stimulus to this research project was an article by Thornycroft in the |
Articles that form part of the Emerald Backfiles have been created through digital scanning. Whilst all efforts have been made to ensure accuracy, Emerald will not be held responsible for any inaccuracies. If you require further clarification please contact email@example.com.
To purchase this item please login or register.
Complete and print this form to request this document from your librarian