Online from: 1973
Subject Area: Industry and Public Sector Management
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|Title:||THE HYPERMARKET —: Gold mine or white elephant|
|Source:||International Journal of Retail & Distribution Management, Vol. 1 Iss: 6|
|pp:||42 - 44|
|Article type:||General review|
|DOI:||10.1108/eb017761 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Since the opening of the Caerphilly Carrefour in September 1972, a second has opened at Telford and planning permission has been sought for many more. Other companies have opened hypermarkets and superstores: Asda, Scan, Tesco and even Sainsbury. More than a year after the first opening several surveys and studies have been undertaken: analysing customer reaction and monitoring the effects on other traders in the areas. Here we report on just some of them.|
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