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Journal cover: International Journal of Retail & Distribution Management

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Online from: 1973

Subject Area: Industry and Public Sector Management

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THE HYPERMARKET —: Gold mine or white elephant


Document Information:
Title:THE HYPERMARKET —: Gold mine or white elephant
Source:International Journal of Retail & Distribution Management, Vol. 1 Iss: 6
pp:42 - 44
Article type:General review
DOI:10.1108/eb017761 (Permanent URL)
Publisher:MCB UP Ltd
Abstract:Since the opening of the Caerphilly Carrefour in September 1972, a second has opened at Telford and planning permission has been sought for many more. Other companies have opened hypermarkets and superstores: Asda, Scan, Tesco and even Sainsbury. More than a year after the first opening several surveys and studies have been undertaken: analysing customer reaction and monitoring the effects on other traders in the areas. Here we report on just some of them.


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