Incorporates: The Antidote
Online from: 1975
Subject Area: Strategy
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|Title:||Cost benchmarking functions in the value chain|
|Author(s):||Robert M. Fifer, (President of the consulting firm of Kaiser Associates, Inc., and a member of the Planning Review editorial board)|
|Citation:||Robert M. Fifer, (1989) "Cost benchmarking functions in the value chain", Strategy & Leadership, Vol. 17 Iss: 3, pp.18 - 19|
|Article type:||General review|
|DOI:||10.1108/eb054255 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||First, the theory of benchmarking competitor functions is outlined. Then, three cases show how benchmarking a competitor's value chain can determine your company's response strategy.|
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