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Journal cover: Journal of Small Business and Enterprise Development

Journal of Small Business and Enterprise Development

ISSN: 1462-6004

Online from: 1994

Subject Area: Enterprise and Innovation

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The internationalisation of small games development firms: evidence from Poland and Hungary


Document Information:
Title:The internationalisation of small games development firms: evidence from Poland and Hungary
Author(s):Isobel Cunningham, (Ulster Business School, University of Ulster, Londonderry, Ireland, UK), Sharon Loane, (Ulster Business School, University of Ulster, Londonderry, Ireland, UK), Pat Ibbotson, (Ulster Business School, University of Ulster, Londonderry, Ireland, UK)
Citation:Isobel Cunningham, Sharon Loane, Pat Ibbotson, (2012) "The internationalisation of small games development firms: evidence from Poland and Hungary", Journal of Small Business and Enterprise Development, Vol. 19 Iss: 2, pp.246 - 262
Keywords:Dynamic capabilities, Entrepreneurial teams, Games development firms, Hungary, International new venture, Poland, RBV
Article type:Research paper
DOI:10.1108/14626001211223883 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:The authors would like to acknowledge the input of Professor Jim Bell into earlier versions of this paper.
Abstract:

Purpose – This study aims to investigate the internationalisation strategies of small games development firms from Poland and Hungary.

Design/methodology/approach – This enquiry adopts a qualitative approach, whereby firms were identified from online searches, and secondary information was sought on each firm prior to in-depth interview, in order to highlight the issues relating to internationalisation/growth.

Findings – The paper provides evidence that small games development firms undertake rapid internationalisation, despite resource constraints. Firms were founded by teams of entrepreneurs who unlike many other international entrepreneurs, did not have a priori experience, sometimes moving from being hobbyists into commercial operations. These often exist in a pre-natal phase some years before formal incorporation, an important phase when many of the resources required are sourced. The findings show only partial support for RBV, as these firms were acquiring and controlling resources from their environment on a freelance and low commitment basis. The authors speculate that these firms display dynamic capabilities of the highest order in order to do so.

Research/limitations/implications – This enquiry adds to understanding of the (international) growth strategies of small games development firms, and gives insight into how they access dynamic capabilities. However, the number of firms investigated is small and from two Eastern European countries, therefore further larger scale research should be undertaken.

Originality/value – Based on this exploration new insights are developed with regard to an under researched sector, and how such firms undertake rapid internationational growth, despite being particularly resource constrained. In particular, the entrpreneurs in these firms have little experience and creatively acquire and control resources in order to grow rapidly. The authors speculate that they display advanced dynamic capabilities.



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