Online from: 1994
Subject Area: Enterprise and Innovation
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|Title:||The internationalisation of small games development firms: evidence from Poland and Hungary|
|Author(s):||Isobel Cunningham, (Ulster Business School, University of Ulster, Londonderry, Ireland, UK), Sharon Loane, (Ulster Business School, University of Ulster, Londonderry, Ireland, UK), Pat Ibbotson, (Ulster Business School, University of Ulster, Londonderry, Ireland, UK)|
|Citation:||Isobel Cunningham, Sharon Loane, Pat Ibbotson, (2012) "The internationalisation of small games development firms: evidence from Poland and Hungary", Journal of Small Business and Enterprise Development, Vol. 19 Iss: 2, pp.246 - 262|
|Keywords:||Dynamic capabilities, Entrepreneurial teams, Games development firms, Hungary, International new venture, Poland, RBV|
|Article type:||Research paper|
|DOI:||10.1108/14626001211223883 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Acknowledgements:||The authors would like to acknowledge the input of Professor Jim Bell into earlier versions of this paper.|
Purpose – This study aims to investigate the internationalisation strategies of small games development firms from Poland and Hungary.
Design/methodology/approach – This enquiry adopts a qualitative approach, whereby firms were identified from online searches, and secondary information was sought on each firm prior to in-depth interview, in order to highlight the issues relating to internationalisation/growth.
Findings – The paper provides evidence that small games development firms undertake rapid internationalisation, despite resource constraints. Firms were founded by teams of entrepreneurs who unlike many other international entrepreneurs, did not have
Research/limitations/implications – This enquiry adds to understanding of the (international) growth strategies of small games development firms, and gives insight into how they access dynamic capabilities. However, the number of firms investigated is small and from two Eastern European countries, therefore further larger scale research should be undertaken.
Originality/value – Based on this exploration new insights are developed with regard to an under researched sector, and how such firms undertake rapid internationational growth, despite being particularly resource constrained. In particular, the entrpreneurs in these firms have little experience and creatively acquire and control resources in order to grow rapidly. The authors speculate that they display advanced dynamic capabilities.